As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. Take Instagram Stories, for example. A few years ago, Snapchat was known for its disappearing, FOMO-inducing content, but there didn’t appear to be a wide appetite for similar features on other networks. Now, over 500 million people use the feature daily on Instagram, and more and more platforms are adding equivalent features.
That’s testimony of just how quickly we adopt new trends in social media.
These rapid changes present a whole new challenge for brands and social media marketers as they have to constantly review their existing strategies and pivot to add new types of content to their repertoire. Marketers continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
Did you know that social media marketing, according to Hubspot, has a 100% higher lead-to-close ratio than any form of outbound marketing? No matter what you sell and who you sell it to, social media marketing should be your next port-of-call for on your exploration agenda.
At Murphyz Lawz Creative, we believe in using a multitude of digital strategies when executing a marketing campaign and social advertising plays a major part in this mix. That’s why we always look to tie Facebook’s fantastic demographic capabilities with Google’s mass-market reach to ensure that your adverts are being seen.
As social media trends are constantly changing we will help your brand build a stronger presence for the future. We know what to watch out for and how to adapt your social strategy according to the current social trends.
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An entire network of advertising options exist outside of traditional social and search platforms. From content to native to video and streaming, the possibilities are endless.